Client: This U.S.-based passive electrical component products company serves design engineers, OEMs, contract manufacturers, and purchasing agents with standard and custom applications.

Challenge: Rebrand this legacy brand for the 21st century. Position it as a manufacturer that partners with design engineers to create passive component solutions for a variety of industries – a one-stop shop for design services, product solutions, and sales support. Underscore the point-of-difference and ethos of the company and its commitment to the highest standards of compliance while focusing on cost- and time-efficiencies.

Strategy: What started as a logo/tagline and new corporate brochure project with ThinkinBig has become a continuing, long-term marketing communications partnership in traditional and digital platforms that have produced measurable results.

For example, a key digital goal was to improve the quality of website traffic and increase conversion rates. Include B2B conversion rate optimization (CRO). Install a Customer Relationship Management (CRM). Overhaul all Google ad campaigns. Convert an extensive technical documentation library from PDFs to HTML. Launch an automated chatbot for product inquiries and email sequences to boost and nurture leads.


By addressing the core issues and implementing a comprehensive strategy, ThinkinBig was able to significantly improve the client’s traffic quality and conversion rates. Publishing technical documentation attracted the right type of audience and dramatically increased conversions.

Organic traffic has seen a substantial increase of 26%. Conversion rates are experiencing a remarkable improvement of 348%.

ThinkinBig’s targeted and multi-pronged digital strategy helped to increase the quantity AND quality of traffic to the client’s website, leading to a significant increase in conversion rates and ultimately, a higher return on investment (ROI) for the client.