Client: This affordable housing developer and service provider is intent to transform lives and strengthen communities so that one day everyone will live in a strong, healthy, sustainable, equitable, and just community.
Challenge: Position a regional nonprofit housing developer that, at the time, was one of Orange County’s best-kept secrets as a leader of quality workforce housing and services statewide and beyond.
Strategy: Garner funds and recognition for the company’s properties and services through awards and grants. Design milestone, groundbreaking, and grand opening events that promote the company’s mission, strengthen its strategic relationships, increase visibility of its future capacity, and raise funds for its resident services group.
Devise and execute a local, regional, and national media relations effort that leverages the company’s industry expertise and widens its exposure. Rebrand the company in all elements – corporate identity, marketing, media relations, key messaging – to reflect an evolving corporate mission. Expand the brand portfolio to leverage evolving digital marketing platforms and technologies.
Results: In 20 years, the company’s staff has expanded 15-fold. ThinkinBig’s industry knowledge base and expertise expanded accordingly. Our team helped to catalyze the growth of the company in all strategic and creative aspects of communications and marketing – in print, in person, and online.
With ThinkinBig as a strategic, long-term partner, the nonprofit developer has garnered dozens of awards and media exposure that totals in the millions. It engages with business and civic leaders, community supporters, and residents with stories of growth, impact, and lasting change – in print, in person, and online (website, social media, advertising, email marketing, marketing automation, online giving, etc.).
Today, the company’s portfolio includes the development of and/or ownership interest in more than 10,000 affordable rental apartment homes in more than 100 California communities – topping a market value of $3.2 billion.
